YouBrand – Storytelling and Pitching for Start-ups

Funder: European Commission, Erasmus+ Programme, Key Action 2 Adult Education
Project number: 2017-1-PL01-KA204-038849
Implementation timeline: 01 Dec 2017 – 30 Nov 2019
Project coordinator: Centrum Ksztalcenia Ustawicznego nr 2 w Lublinie, Poland


YouBrand is an Erasmus+ funded project to support the development of key competences such as Digital skills, Entrepreneurship and business Storytelling

The YouBrand project will support the priorities by:
defining and testing an innovative training model/curriculum for the development of disadvantaged adults (unenployed, NEETs, at risk of social exclusion) in the following key competences: initiative and entrepreneurship, digital skills and creativity;
defining and testing a train-the-trainer path aimed at introducing an innovative digital and web-based training model for the support of aspiring entrepreneurs in their start-up path;
designing and implementing an online community for trainers aimed at sharing and implementing resources and information.

The Action Plan 2020 and the Small Business Act strongly focus on the need to promote the entrepreneurial spirit and the business culture, supporting the business creation training and raising new generations of entrepreneurs. The Council suggests that the Member States should “encourage schools, VET providers and employment services to actively promote entrepreneurship providing guidance, support on entrepreneurship and self-employment also through entrepreneurship training courses”.

The YouBrand project will design, test and spread the utilisation of an innovative training methodology/curriculum with the objective of supporting aspiring adult entrepreneurs in their start-up path.

To develop and test this curriculum the project will update the competences of trainers through a tran-the-trainer path providing them skills and resources developed by a partnership of six organisations from Poland, Italy, Spain, UK, Grece and Poland, involving education, research and innovation activities.

The project will also develop a web community platform as a reference point for trainers active in entrepreneurship and business start-up training to share resources, follow-up projects and discussions.


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